As promised last week here is the second installment of why I love marketing. In my last blog post, click here if you haven’t read it, I talked about the first reason I like marketing. The first thing I like is that it is data-driven. For me the data-driven aspect is important because it gives all the work marketers do some solid ground to stand on. On the flip side are some more intangible aspects of marketing that I love, which include the ability to be creative and personal.
Why I love marketing:
So, What’s The Deal With Creativity?
As I start thinking about all of the things that go into the marketing work that I do it isn’t all glamorous. Most of the hard work is crunching numbers, brainstorming ideas countless times, researching your market, industry, and consumer, staying in budget, and getting your idea to be supported by the data. These are all important aspects that must be accomplished in order for the creativity to happen.
The final product of a kick-ass marketing campaign relies on all aspects working together. It is like a three-legged stool; without one aspect it won’t work, all must be present.
Creativity Connects & Inspires
I love the creative aspect of marketing because it allows all the hard work you’ve done behind the scenes to come out and shine. It has the chance to connect with consumers, make an impression, and be memorable. Think about some of your favorite commercials, what made them so special? For me, a standout piece of marketing work involves a presentation that connects things I haven’t thought of or is innovative and exciting. Creativity is memorable. Creativity is powerful. Creativity can drive the message home.
Let’s Get Personal
Marketing has the ability to tell a brand story – to connect and influence. Marketing can also reach an emotional truth that speaks to the brand story and to the consumers own experiences.
Marketing gets personal, and when a company allows marketing to do just that it can be a huge advantage.
A great example of this is birthday promotions. It was recently my birthday and during the few weeks leading up to it I had gotten several emails personally addressed to me, wishing me a happy birthday and offering some kind of promotion. This personal touch, made possible via databases (check out my previous article about data and marketing), made me happy. These companies remembered, or rather programmed, my birthday! They wanted to celebrate with me, and that is the personal touch that matters.
Having marketing that feels personal doesn’t have to be directed at a single person, it can be broader, such as targeting a niche and filling their needs and wants, essentially speaking to an emotional truth that the group may collectively feel.
I love marketing because it has power to shape consumers and the way we think about certain products, services, and ideas. The creativity behind marketing allows us to see things in a new way, and can influence the work we continue to see for years to come. The other major influence on why I love marketing is that it is personal. Being personal in a world where we are seemingly connected all of the time yet distanced by technology is the bridge between being seen and being remembered. Get personal with your audience – make your time count.
Leave me a comment telling my why you love marketing, or your thoughts on marketing that is creative and/or personal. Also, Tweet me @akannakeefe with the hashtag #mymktgstory.