Social media requires management. Yes, you read that right, you have to manage your social media.
Trying to keep up with social media can be overwhelming and stressful. There is so much to post and so much content to try and keep up with. There are many tools and techniques that you can use to keep up with social media and make the most of your time and efforts.
Some of my favorite tools include Hootsuite and Feedly.
Scheduling and Organizing with Hootsuite
Hootsuite is a social media management tool that allows you to manage several social networks by scheduling posts, listening to social sharing, looking at social network analytics, organizing work into teams and supporting collaboration. If you are interested in using Hootsuite I recommend getting certified; you will become advanced in the many uses of Hootsuite. Check out my Hootsuite Professional Certification here.
I use Hootsuite to:
Analyze my posts
One of the primary uses of Hootsuite is to schedule my social posts. Since social media is always ongoing I can’t always be on it. Scheduling posts allows you to look through your content collection and social media posts at one time, collect what you want to share, schedule it out on any of your social media networks and post when you are busy doing other things. Another benefit to using Hootsuite to schedule posts is the auto schedule function, which essentially uses data about the content you are posting and the audience who looks at that content to post at an optimal time when your audience is most likely to see your post. This function helps increase engagement and social growth. Read more about how to schedule posts on the Hootsuite blog here.
Monitoring topics on social media is a tool that I use to see what people are posting about within a certain topic. One example is that I monitor the hashtags #content and #contentmarketing on Twitter through Hootsuite. This is a topic that I am interested in and like to be updated on. This tool is also useful if you are monitoring competitors on social media and are looking to keep tabs on what they are posting.
One of the hot topics with every social media network is analytics. Analytics is data, and data is power (check out my blog post about why I love data in marketing). Analytics that I regularly check include click summaries of Hootlet links, retweets, likes and follower activity. When I am looking at my social media data I am concerned with one thing: engagement. I look to see what kind of posts and topics get most activity so I know what my audience is interested in. I also monitor my follower activity to see who is following me and who is unfollowing me. Analysing your followers and who they are is important to understanding your audience.
Gathering and Organizing with Feedly
Since social media is ongoing, like we all know, how do you find quality content to share with your audience? The main source that I turn to is Feedly. Now, it is important to note that the quality of your Feedly is dependent on what you put into it. If you have organized your Feedly account into useful topics and filled them with quality blogs and websites, then you will have a great source to turn to in order to find content that is relevant to your posting focus.
I use Feedly to:
Organize content into meaningful and focused folders
Continue your personal learning network
Organize folders into your posting topics
My social media posting topics include social media marketing, content marketing, blogging and data in marketing. These topics guide the folders that I organize my Feedly folders into. I populate these folders with quality blogs and websites that have relevant articles. This helps keep me organized and makes finding content to post more time efficient and focused.
Continued learning with Feedly
It is always important to continue to learn, and one great way to do that is through posting on social media. Your content collection can act as a personal learning network for continued learning. Even though you won’t post everything you read there are a ton of opportunities to read about things you are interested in, and to continue to develop your knowledge in whatever area you are passionate about.
Social media management is a thing, and you need to be doing it. Hootsuite is how I manage my social media networks, and while it is a great tool there are others that do similar things. Also, continue your learning through a content organization tool such as Feedly.
How do you manage your social media? Do you have any favorite tools to manage your social media? Comment below or Tweet me @akannakeefe with the hashtag #mymktgstory.