Tools I Use for Social Media Management

Social media requires management. Yes, you read that right, you have to manage your social media.

Trying to keep up with social media can be overwhelming and stressful. There is so much to post and so much content to try and keep up with. There are many tools and techniques that you can use to keep up with social media and make the most of your time and efforts.

Some of my favorite tools include Hootsuite and Feedly.

SocialMedia Management

Scheduling and Organizing with Hootsuite

Hootsuite is a social media management tool that allows you to manage several social networks by scheduling posts, listening to social sharing, looking at social network analytics, organizing work into teams and supporting collaboration. If you are interested in using Hootsuite I recommend getting certified; you will become advanced in the many uses of Hootsuite. Check out my Hootsuite Professional Certification here.

I use Hootsuite to:

Schedule posts

Monitor topics

Analyze my posts

Scheduling posts

One of the primary uses of Hootsuite is to schedule my social posts. Since social media is always ongoing I can’t always be on it. Scheduling posts allows you to look through your content collection and social media posts at one time, collect what you want to share, schedule it out on any of your social media networks and post when you are busy doing other things. Another benefit to using Hootsuite to schedule posts is the auto schedule function, which essentially uses data about the content you are posting and the audience who looks at that content to post at an optimal time when your audience is most likely to see your post. This function helps increase engagement and social growth. Read more about how to schedule posts on the Hootsuite blog here. 


Monitor topics

Monitoring topics on social media is a tool that I use to see what people are posting about within a certain topic. One example is that I monitor the hashtags #content and #contentmarketing on Twitter through Hootsuite. This is a topic that I am interested in and like to be updated on. This tool is also useful if you are monitoring competitors on social media and are looking to keep tabs on what they are posting.

Analyze posts

One of the hot topics with every social media network is analytics. Analytics is data, and data is power (check out my blog post about why I love data in marketing). Analytics that I regularly check include click summaries of Hootlet links, retweets, likes and follower activity. When I am looking at my social media data I am concerned with one thing: engagement. I look to see what kind of posts and topics get most activity so I know what my audience is interested in. I also monitor my follower activity to see who is following me and who is unfollowing me. Analysing your followers and who they are is important to understanding your audience.

Gathering and Organizing with Feedly

Since social media is ongoing, like we all know, how do you find quality content to share with your audience? The main source that I turn to is Feedly. Now, it is important to note that the quality of your Feedly is dependent on what you put into it. If you have organized your Feedly account into useful topics and filled them with quality blogs and websites, then you will have a great source to turn to in order to find content that is relevant to your posting focus.

I use Feedly to:

Organize content into meaningful and focused folders

Continue your personal learning network

Organize folders into your posting topics

My social media posting topics include social media marketing, content marketing, blogging and data in marketing. These topics guide the folders that I organize my Feedly folders into. I populate these folders with quality blogs and websites that have relevant articles. This helps keep me organized and makes finding content to post more time efficient and focused.

Continued learning with Feedly

It is always important to continue to learn, and one great way to do that is through posting on social media. Your content collection can act as a personal learning network for continued learning. Even though you won’t post everything you read there are a ton of opportunities to read about things you are interested in, and to continue to develop your knowledge in whatever area you are passionate about.

Key Takeaways

Social media management is a thing, and you need to be doing it. Hootsuite is how I manage my social media networks, and while it is a great tool there are others that do similar things. Also, continue your learning through a content organization tool such as Feedly.

How do you manage your social media? Do you have any favorite tools to manage your social media? Comment below or Tweet me @akannakeefe with the hashtag #mymktgstory.


Why I Love Marketing: Part 2

As promised last week here is the second installment of why I love marketing. In my last blog post, click here if you haven’t read it, I talked about the first reason I like marketing. The first thing I like is that it is data-driven. For me the data-driven aspect is important because it gives all the work marketers do some solid ground to stand on. On the flip side are some more intangible aspects of marketing that I love, which include the ability to be creative and personal.

Why I love marketing:





So, What’s The Deal With Creativity?

As I start thinking about all of the things that go into the marketing work that I do it isn’t all glamorous. Most of the hard work is crunching numbers, brainstorming ideas countless times, researching your market, industry, and consumer, staying in budget, and getting your idea to be supported by the data. These are all important aspects that must be accomplished in order for the creativity to happen.

The final product of a kick-ass marketing campaign relies on all aspects working together. It is like a three-legged stool; without one aspect it won’t work, all must be present.

Creativity Connects & Inspires

I love the creative aspect of marketing because it allows all the hard work you’ve done behind the scenes to come out and shine. It has the chance to connect with consumers, make an impression, and be memorable. Think about some of your favorite commercials, what made them so special? For me, a standout piece of marketing work involves a presentation that connects things I haven’t thought of or is innovative and exciting. Creativity is memorable. Creativity is powerful. Creativity can drive the message home.

Let’s Get Personal

Marketing has the ability to tell a brand story – to connect and influence. Marketing can also reach an emotional truth that speaks to the brand story and to the consumers own experiences.

Marketing gets personal, and when a company allows marketing to do just that it can be a huge advantage.

Personal Touches

A great example of this is birthday promotions. It was recently my birthday and during the few weeks leading up to it I had gotten several emails personally addressed to me, wishing me a happy birthday and offering some kind of promotion. This personal touch, made possible via databases (check out my previous article about data and marketing), made me happy. These companies remembered, or rather programmed, my birthday! They wanted to celebrate with me, and that is the personal touch that matters.

Having marketing that feels personal doesn’t have to be directed at a single person, it can be broader, such as targeting a niche and filling their needs and wants, essentially speaking to an emotional truth that the group may collectively feel.

Key Takeaways

I love marketing because it has power to shape consumers and the way we think about certain products, services, and ideas. The creativity behind marketing allows us to see things in a new way, and can influence the work we continue to see for years to come. The other major influence on why I love marketing is that it is personal. Being personal in a world where we are seemingly connected all of the time yet distanced by technology is the bridge between being seen and being remembered. Get personal with your audience – make your time count.

Leave me a comment telling my why you love marketing, or your thoughts on marketing that is creative and/or personal. Also, Tweet me @akannakeefe with the hashtag #mymktgstory.

Why I Love Marketing: Part 1

Ever since I was a kid my dad always said that the most important thing about a job is that you should do what you love. I grew up hearing that when you do what you love it won’t feel like work, and the money will come – don’t worry about it, and don’t make money your first priority, ever. So with this constantly in my ear I was always worried that I wouldn’t find what I was passionate about, until I found marketing. So, what do I love about marketing?

blog 1 graphic

I love that marketing is:

Data driven.



These marketing elements are what draw me to the discipline. Business is business, but the business of marketing is so much more fun in my opinion.

Today I’ll cover the data driven aspect, and next week I will talk about the creative and personal aspects of why I love marketing (second blog post here)

Marketing is data driven: What data do I like?

To start any marketing plan you must start with discovery. This discovery comes through research about the industry, competitors, your own company and customers, and consumer trends. All of this data will drive your decisions from here on out – because money won’t be spent unless you have a solid reason as to why, and how it will affect the bottom line.

Social Media Data

One of my favorite places to gather data is through social media. The data that social media provides is typically very recent, it is personal to what the consumer is interested in, and is extensive in content. With social media I can know an abundance of things, such as what my consumers are saying about me and in what context, what posts of mine get the most engagement, what my consumers are interested in, and when my consumers are on social media most often. This level of detailed data is incredible, and has the power to make the work that marketers do that much more effective and insightful.

Solid Secondary Research

There’s no such thing as a free lunch, but when you come across secondary research that is valid, reliable, fits your needs, and is recent it kind of feels like you’ve just scored a free lunch. Sure, secondary research doesn’t always check off every box or answer every question you may have, but it gives you a starting point. Use this data to make your primary data more specific and focused, allowing you to utilize your resources in a more effective fashion.

Database Data

If you are online then you better have a database! Data from a database that has information about your customers is gold to marketers because it comes directly from the source that you care most about – your customers!

Key Takeaways About Data-driven Marketing

Marketing comes from data, and there are many ways to get the data. Regardless of where the data comes from it is important to use it. Marketing is all about creating value for the consumer, and having solid data to back up every decision along the way up until the point of consumer interaction.

What do you love about marketing? Leave me a comment telling me below, and tweet me @akannakeefe with the hashtag #mymktgstory